The Trump administration is preparing to ban flavored e-cigarettes as federal health officials call for restrictions to combat an outbreak of a mysterious lung disease that has sickened hundreds and killed at least six people, U.S. health secretary Alex Azar told reporters Wednesday.
The Food and Drug Administration is currently finalizing its guidance to remove all non-tobacco flavors of e-cigarettes, including mint and menthol, from the market. Vaping companies like Juul have been criticized for hooking children on e-cigarettes with their fruity flavors like mango and creme. The surge in underaged vaping, which U.S. health officials have labeled as an “epidemic,” is one of the reasons why they plan to ban them — at least until the FDA can thoroughly review their safety, Azar said after meeting with President Donald Trump at the White House on the issue.
“The Trump Administration is making it clear that we intend to clear the market of flavored e-cigarettes to reverse the deeply concerning epidemic of youth e-cigarette use that is impacting children, families, schools and communities,” Azar, the Health and Human Services secretary, said in a statement. “We will not stand idly by as these products become an on-ramp to combustible cigarettes or nicotine addiction for a generation of youth.”
It could take the FDA several weeks to develop the guidelines, Azar told reporters outside the White House with acting FDA Commissioner Ned Sharpless.
Shares of Altria, which owns a 35% stake in e-cigarette company Juul, fell by less than 1% while competitors PMI Group, Japan Tobacco, British American Tobacco and Imperial Brands all rose by between 1% and 3% in midday trading.
Azar said they want to keep tobacco-flavored e-cigarettes on the market for adults who may be using them to quit smoking. The FDA has embraced e-cigarettes as a less harmful way for smokers to satisfy their nicotine addiction than smoking cigarettes. Skyrocketing numbers of minors started using the products, forcing the FDA to reverse course.
“If we find that children start surging into tobacco flavored e-cigarettes or if we find marketing practices that target children and try to attract them into tobacco flavored e-cigarettes, we will engage in enforcement actions there also,” he told reporters.
The FDA was supposed to start reviewing e-cigarettes, a relatively new market, last summer until former FDA Commissioner Scott Gottlieb pushed back the review until 2022. The FDA is finalizing guidance that would remove non-tobacco flavors until the FDA reviews them and clears them for sale.
Preliminary data from the Centers for Disease Control and Prevention’s annual survey of teens showed more than a quarter of high school students used e-cigarettes within the past 30 days, with the “overwhelming majority” saying they vaped fruit and menthol or mint flavors, HHS said in a press release.
Regulators have blamed the teen vaping “epidemic” on one e-cigarette manufacturer in particular, Juul. The San Francisco-based company makes a sleek device and fruity flavors like mango, creme and fruit. Its cartridges pack a powerful punch, with one pod delivering as much nicotine as a pack of cigarettes.
Wednesday’s announcement comes as members of Congress increasingly pressure the administration to rein in the e-cigarette industry. The CDC is investigating more than 450 cases of lung disease officials suspect were caused by vaping.
Some officials have honed in on a vitamin E oil that’s been added to some THC vaping products as a possible cause. Regardless, the outbreak has fueled calls to restrict the e-cigarette industry amid what regulators are calling an “epidemic” of teen vaping.
Trump called on the FDA to get to the bottom of the outbreak.
-CNBC’s Eamon Javers and Kevin Breuninger contributed to this report.