November 27, 2021

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Mark Zuckerberg was more involved in decision-making at Facebook than he let on – The Washington Post

1 min read

Zuckerberg has long been obsessed with metrics, growth and neutralizing competitive threats, according to numerous people who have worked with him. The company’s use of “growth-hacking” tactics, such as tagging people in photos and buying lists of email addresses, was key to achieving its remarkable size — 3.51 billion monthly users, nearly half the planet. In Facebook’s early years, Zuckerberg set annual targets for the number of users the company wanted to gain. In 2014, he ordered teams at Facebook to grow “time spent,” or each user’s minutes spent on the service, by 10 percent a year, according to the documents and interviews.

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