June 17, 2021

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Mike Pence looks at the 2024 presidential race but sees Donald Trump everywhere – USA TODAY

7 min read

COLUMBIA, S.C. – As Mike Pence discussed his tenure as vice president with some 500 religious Republicans in South Carolina, some listeners couldn’t help but wonder if they were seeing a preview of coming attractions.

“I said to my husband, ‘Did you think this was a trial run for a campaign speech?’ ” said Beth Atwater, an attorney from Lexington, S.C., who attended Pence’s speech before the Palmetto Family Council last week.

Republicans across the country are pondering Pence’s chances of becoming president – thanks in part to the man who remains at the heart of Republican politics and made Pence vice president in the first place: Donald J. Trump.

Trump and some allies still criticize Pence for refusing Trump’s demands that he help overturn his election loss of Joe Biden. The Jan. 6 insurrection by pro-Trump rioters at the U.S. Capitol put Pence’s very life in danger.

Yet Republicans who want the party to move on from Trump see the former vice president as part of the problem – a loyalist who too often enabled the then-president.

Pence hasn’t said he’s running for president. But he raised eyebrows with his re-emergence in public in South Carolina, home of a key GOP primary in 2024. He also has an events line up in the coming months that looks like an attempt to appeal to Trump voters without alienating their leader.

Building a base for a presidential run is always challenging, Republicans said, but Pence’s predicament is unique.

“I just don’t see the path,” said Denver Riggleman, a former GOP congressman from Virginia and now an outspoken critic of Trump.

More: Praise for Trump, attacks on Biden, silence on Jan. 6: Mike Pence makes first speech since leaving office in pivotal SC

More: Mike Pence faces biggest loyalty test in announcing Trump’s loss during a special session of Congress

In his first public speech since leaving office, former Vice President Mike Pence speaks at a dinner hosted by Palmetto Family on Thursday, April 29, 2021, in Columbia, S.C. (AP Photo/Meg Kinnard)
In his first public speech since leaving office, former Vice President Mike Pence speaks at a dinner hosted by Palmetto Family on Thursday, April 29, 2021, in Columbia, S.C. (AP Photo/Meg Kinnard)
Meg Kinnard, AP

Making the moves

Pence is one of several Republicans making the kinds of moves one does when exploring a presidential run.

The former vice president has created a political committee, Advancing American Freedom, to promote and defend the policies of the Trump-Pence administration. It has run web ads featuring Pence on issues like border security.

Young America’s Foundation, a conservative group, has announced that Pence will give the keynote address at its National Conservative Student Conference in August in Houston. Like other hopefuls, Pence plans to campaign for Republican candidates in the 2022 congressional races. 

The former vice president is also writing an autobiography scheduled to be published in 2023, a year before the presidential election.

In deciding where to make his first first speech since leaving office, Pence picked South Carolina – home of the first-in-the-South primary that has been pivotal in past Republican nomination battles.

This Friday, Pence will attend an early cattle call of potential Republican candidates not named Trump.

Texas Republicans have organized a private meeting of donors to hear from eight potential candidates: Pence, Florida Gov. Ron DeSantis, former New Jersey Gov. Chris Christie, former Secretary of State Mike Pompeo, and U.S. senators Tom Cotton, Marco Rubio, Tim Scott and Rick Scott.

Sarah Longwell, a GOP strategist who in 2020 ran a group called Republican Voters Against Trump, said Pence’s challenges in a 2024 race are many.

“Number one, Trump is going to attack him as insufficiently loyal,” she said. Trump voters who believe his lie that the election was stolen will blame Pence.

Republicans who want to shed Trump see Pence as complicit in the administration’s actions, including the drawn-out protests of the election.

Said Longwell: “People who love Trump don’t like him, and people who hate Trump don’t like him.”

Mike Pence seen sheltering only 100 feet from insurrectionists in video from Capitol riots

Video from the riots in Washington, D.C. shows Vice President Mike Pence evacuating with his family as insurrectionists were 100 feet away.


'A Christian, a Conservative, a Republican – in that order'

During his half-hour speech in a downtown Columbia ballroom last week, Pence said that serving alongside Trump was “the greatest honor of my life,” though he didn’t mention the ex-president’s name that much. He spoke more about the administration’s record, and criticized the Biden administration over issues like immigration, spending, taxes, abortion, and religious freedom.

In his opening, Pence recited a standard self-description: “I’m a Christian, a conservative, and a Republican – in that order.”

While vice presidents often find it hard to emerge from the shadow of the presidents they served, the job has become a stepping stone toward the Oval Office. Richard Nixon, George H.W. Bush and Joe Biden managed to get themselves elected to the presidency as former vice presidents. Hubert Humphrey (1968), Walter Mondale (1984) and Al Gore (2000) won the Democratic nominations, but fell short in the general elections.

None of those former veeps, however, faced the kind of obstacle within their own party that Pence has in Trump.

Like other hopefuls, Pence has to answer one question first: Will he run if Trump does? The former president said he is considering another race in 2024, but won’t make any kind of announcement until after the 2022 congressional races.

Normally, a former vice president would be in “the top spot” for the next election, but “in a Trump GOP, it is more complicated,” said Mike DuHaime, former political director for the Republican National Committee.

Despite Pence’s “fealty over the four years,” DuHamie said, “Trump may have forever damaged his reputation with Trump supporters by calling him out during the election lie and the Capitol riot on Jan. 6.”

Pence, who frequently talks about his religious faith, does have support from at least one important Republican constituency: Evangelical voters like the ones who saw him speak at the Palmetto Family Council.

Tim Miller, a former Republican political strategist who saw Pence in Columbia, said he has “a base of support with evangelicals, which is better than most have, but can he expand out of that?”

Members of Trump’s “Make America Great Again” caucus may well remain suspicious.

“Hard to imagine the MAGA voters are ever going to love him,” Miller said.

Vice President Mike Pence presides over a joint session of Congress on January 06, 2021 in Washington, DC.
Vice President Mike Pence presides over a joint session of Congress on January 06, 2021 in Washington, DC.
Pool, Getty Images

'He did the right thing ... And it's going to cost him.'

One of Pence’s biggest hurdles to a potential run isn’t just his association with Trump, but Trump’s own criticisms of him. 

At a Republican donor conference at his Mar-a-Lago estate in Palm Beach, Fla., Trump said he was still “disappointed” that Pence did not move to block the counting of electoral votes from states that went for Biden.

More: Republican unity? Not so much. Donald Trump goes off-script, hits McConnell, Pence, others

More: Former Vice President Mike Pence signs double book deal; first release is his autobiography

And in statement this week attacking U.S. Rep. Liz Cheney, Trump said the election result would have been different “had Mike Pence referred the information on six states (only need two) back to State Legislatures.”

Trump also denounced his vice president at the Jan. 6 rally that preceded the insurrection at the U.S. Capitol. Some Trump supporters roamed the hall of the Capitol saying they were looking for Pence, and denounced him as a traitor.

Riggleman, the former congressman from Virginia, said he has seen Trump-Pence yard signs in his district with the vice president’s name painted over or otherwise vandalized.

He likes Pence, and believes the former vice president acted honorably in refusing to interfere with the Electoral College count on Jan. 6, saying “he did the right thing for the country that day. And it’s going to cost him.”

But one thing potentially working in Pence’s favor: Few people are paying attention to the Republican presidential race.

Jenny Beth Martin, honorary chairman of Tea Party Patriots Action, said reporters and political activists are interested in the early jockeying, but most Americans are worried about things like having schooled opened after the COVID pandemic.

And when the time for attention comes, she added, “the grassroots would want to know first and foremost whether Trump is going to want to run.”

'A long time away' 

At the Columbia Convention Center, South Carolina Republicans said they believe compatriots in their state and elsewhere – places like Iowa and New Hampshire – will judge Pence on his merits. But they are intrigued by how Pence might navigate the issue of Trump.

Kelly Ross, who works for a non-profit company in Greenville, S.C., said a lot of Pence’s base of voters is different than Trump’s base, and that the election “is a long time away” in any event.

Others said the Pence-Trump dispute over Jan. 6 will mean little to Republicans in 2024.

“I think people forget things and get over them and move on to what’s best for the country,” said Cathy Wells, a housewife from Lexington.

In short, many said: We’ll have to wait and see.

“It’s kind of hard to tell,” said Atwater, the attorney from Lexington. “You know, politics changes so quickly.”

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